Media Spearhead blog
Strategy guides for local businesses.
Plain-English guides from the Google Premier Partner team that runs the accounts: what things cost, how to set them up and what actually brings in calls. 61 articles and counting.
Strategy
How Much Does Franchise Marketing Cost in 2026?
Real franchise marketing costs by system size: brand fund vs local spend splits, agency fee models with real math, 10/25/50-unit budgets, 2026 CPC benchmarks, and the red flags in agency proposals.
September 7, 2026 · 12 min read
Strategy
Multi-Location Marketing Strategy for 10+ Locations
How to run Google Ads and SEO across 10+ locations without losing control: MCC account architecture, location-page SEO systems, per-location scorecards, offline conversion import, and verification pitfalls.
September 7, 2026 · 13 min read
Strategy
Strategy
Best CRM for Small Business [2026 Comparison + Our Pick]
Compare the top 10 CRMs for small business: HubSpot, GoHighLevel, Salesforce, Zoho, Pipedrive, and more. Pricing, features, and which one wins for service businesses.
May 7, 2026 · 12 min read
Strategy
PPC vs SEO: Where Should You Invest First? (2026 Decision Guide)
Data-driven comparison across 8 dimensions: cost, timeline, ROI, scalability. Plus a decision matrix and budget allocation frameworks by business stage.
Jan 28, 2026 · 10 min read
No articles match that search. Try a shorter word, or see all articles.
Rather have it done for you?
Talk to the co-founder who runs the accounts.
Google Ads, SEO and AEO from a Google Premier Partner team (top 3%). Free audit, month to month, and you own everything we build.