What slows most small business sites down?
Huge uncompressed photos, page builders that load a lot of code on every page, too many plugins and tracking scripts, sliders and videos at the top, and cheap hosting with a slow server response.
Website speed testPowered by Google PageSpeed Insights
Enter a page address to test it. A test takes about 20 to 40 seconds while Google loads the page.
Speed and leads
Why a slow site costs you calls.
Most people searching for a local service are on a phone, often in a hurry. If the page takes too long to show anything useful, they hit back and call the next result.
What should I fix first?
Start with the largest item in the list of fixes, usually images. Resize photos to the size they display, use modern formats like WebP, load below-the-fold images lazily, and remove scripts you don’t use.
Does speed matter for Google Ads?
Yes. Landing page experience is part of Quality Score, which affects what you pay per click, and every visitor who leaves before the page loads is a click you paid for with no chance of a call.
How fast are the sites we build?
We build on a speed budget: under 2.5 seconds for the main content on mobile, under 1.5 MB per page and less than 0.1 layout shift, and we test every page before launch. See how we build sites.
FAQ
Website speed, answered.
How do I test my website speed?
Enter your page address and run the test. It uses Google PageSpeed Insights, the same engine Google offers to site owners, and shows your performance score, Core Web Vitals and the fixes that would save the most time.
What is a good website speed score?
A PageSpeed performance score of 90 or more is good, 50 to 89 needs improvement and under 50 is poor. Test the mobile version first: most local customers search on a phone, and mobile scores are usually lower.
What are Core Web Vitals?
Three measures Google uses for page experience: Largest Contentful Paint (how fast the main content shows, good is 2.5 seconds or less), Interaction to Next Paint (how fast the page reacts to a tap, good is 200 milliseconds or less) and Cumulative Layout Shift (how much the page jumps around, good is 0.1 or less).
Why are lab and field results different?
Lab results come from one test run in a simulated phone. Field results come from real Chrome users visiting your site over the past 28 days. Google uses field data for rankings; lab data is best for finding what to fix.
Does website speed affect Google rankings?
Page experience, including Core Web Vitals, is one of the signals Google uses, but relevance and quality matter more. Speed matters most for conversions: a slow page loses visitors before they ever call, especially when you pay for the click.
Why does my score change every time I test?
Each run loads the page fresh from Google's servers, so network and server timing vary a little. Small differences are normal; look for big changes or run the test two or three times.
Media Spearhead
Want a site that loads in under 2.5 seconds?
We design and build fast websites for local service businesses, with SEO and call tracking built in from day one. Fixed price, and you own everything.