Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
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Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Your primary category decides which searches put you in the map pack. Pick your industry to see the primary category to use and the secondary ones worth adding.
We look up your service in Google Maps and show the categories the businesses at the top are using, then compare them with yours.
| # | Business | Primary category | Other categories | Reviews |
|---|
Google uses your primary category to decide what kind of business you are. Get it wrong and you can have great reviews and still not show up for your main service.
Pick the most specific category that describes the service you want the most calls for. A company that does mostly AC work should look at “Air conditioning contractor” or “HVAC contractor”, not a broad “Contractor”. Check what the top three businesses in your area use.
They help you show up for related services. A plumber who also clears drains can add “Drainage service”. Each one should be a real service you offer, with matching services listed in the profile and a page on your website.
Add every service under each category in the words customers search, set accurate hours and service areas, upload real photos of your work and post weekly. Then ask every customer for a review with a direct review link.
Changes often show up in a few days to a few weeks. Change one thing at a time so you can tell what worked, and watch your calls and direction requests in the profile’s performance report.
One primary category and up to nine additional categories, ten in total. The primary category matters most for which searches you show up for, so choose it carefully.
The primary category. It tells Google what your business is, and it has the biggest effect on whether you appear in the map pack for a search. Pick the one that describes your main service, not every service you offer.
No. Add only categories for services you actually offer and want calls for. Extra categories that don't fit can show you for the wrong searches and can get flagged in a review of your profile.
Search your main service in Google Maps and open the top three businesses. The primary category shows under the business name. Or use the live lookup on this page, which shows the categories the top Google Maps results use for your service and city.
They are the category names Google uses for these industries at the time of writing, but Google adds, renames and removes categories. Always confirm by typing the name into the category field in your Business Profile and choosing from Google's own list.
Changing a category can trigger a re-verification or review, especially on a new profile. Change one thing at a time, keep it accurate to what you do, and avoid frequent changes.
We optimize and manage Google Business Profiles for local service businesses: categories, services, photos, weekly posts and review replies. $300 a month per profile, month to month.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
