How many characters can a Google Ads headline have?
A responsive search ad headline can have up to 30 characters, and a description up to 90. The two display path fields allow 15 characters each.
How many headlines and descriptions does a responsive search ad need?
At least 3 headlines and 2 descriptions, and up to 15 headlines and 4 descriptions. Google mixes them, showing up to 3 headlines and 2 descriptions at a time.
Can I use an exclamation mark in a Google Ads headline?
No. Google's editorial policy does not allow exclamation marks in headlines. Descriptions can have one. Repeated punctuation like "!!" or "??" is not allowed anywhere.
Can I write a headline in all caps?
No. Google disapproves ads that use capital letters for emphasis, like FREE or CALL NOW. Accepted acronyms and abbreviations such as HVAC or ASAP are fine.
Can I put my phone number in the ad text?
No. Phone numbers are not allowed in headlines or descriptions. Add a call asset instead, which shows a tappable call button and lets Google track calls from the ad.
Is this preview exactly what Google will show?
It is a close approximation of the current search ad layout. Google decides which headlines and descriptions to show, in what order, and may add assets like sitelinks, so the live ad can look different.
Can AI write my Google Ads for me?
Yes. Paste the page your ad will send people to and the AI writer drafts 15 headlines and 4 descriptions from what that page says, in English or Spanish. Every line is checked against the character limits and Google's editorial rules before you see it. The AI is told not to make up ratings, prices or guarantees, but read every line before you publish, because you know your business best.
How do I upload these ads to Google Ads?
Click Export CSV and import the file in Google Ads Editor with Account, Import, From file. Add your campaign and ad group names first so Editor knows where each ad goes.