Attract new patients for cleanings, implants, and cosmetic dentistry. Dominate dental searches locally.
$4–$78per click
All industries
Health, beauty & pets marketing
Full appointment books, every week.
Dentists, chiropractors, med spas, vets, salons and senior care. We run Google Ads, SEO, the map pack and AI search for practices, and we measure it the way you do: new patients booked, and how many of them come back.
- 8practice types with
their own playbook - 24/7online booking
tracked to the ad - 3 daysfrom kickoff to
live campaigns
This week’s bookYour practice
0new patients
booked online
booked online
MonTueWedThuFriSat9:0010:0011:0012:001:002:003:004:00
New patientCleaning & exam · Google Maps
A sample practice with made-up bookings. Grey slots are existing patients; new ones arrive from your ads and search.
- Practice types we market
- 8
- Cheapest clicks from
- $2
- Priciest clicks up to
- $78
- Google rating
- 4.9★
- Google Premier Partner
- Top 3%
The patient journey
From “near me” to “see you in six months.”
A new patient decides in five steps. Most agencies only work on the first one. We work on all five, and track each one back to what it cost.
-
01
Search
“dentist near me open Saturday”SEO, the map pack and ads for the exact treatments you offer.
-
02
Compare
4.9 stars, 312 reviewsReviews, photos and proof, right where people compare practices.
-
03
Book
Books Saturday, 10 a.m.A landing page and booking flow built for the phone, tracked to the ad.
-
04
Show up
Reminder the day beforeFewer no-shows, and every booked patient counted as a conversion.
-
05
Come back
Rebooks in six monthsPatients measured by lifetime value, so bids chase the ones who return.
Sample journey for a made-up dental practice.
Eight practice types
Find your practice. Open its playbook.
Each has its own overview, Google Ads playbook and SEO playbook, with the treatments, searches and costs that matter in that specialty.
Get more new patient appointments. Rank for chiropractic and back pain searches in your area.
$12–$20per click
Bring in new patients for injury recovery, post-surgery rehab and sports therapy, with insurance questions answered up front.
$8–$18per click
Attract Botox, laser, and aesthetic treatment clients. Premium marketing for med spa practices.
$2–$65per click
Fill your appointment book with haircut, color, and styling clients. Dominate salon searches in your city.
$4–$15per click
Generate home care, assisted living, and senior service leads. Reach families searching for elder care.
$15–$38per click
Generate new pet parent appointments. Dominate veterinary and emergency vet searches locally.
$8–$16per click
Get more grooming and pet spa appointments. Reach pet owners searching for groomers nearby.
$7–$14per click
What a click costs
A haircut is a $4 click. Dental implants can be $78.
Practices sell very different things under one roof: a $40 cleaning and a $4,000 implant, a $15 nail appointment and a $600 filler visit. The clicks are priced accordingly.
We split campaigns by treatment and value, so your budget goes to the appointments that grow the practice, not just the cheapest ones.
- Dentists$4$78
- Med Spas$2$65
- Senior Care$15$38
- Chiropractors$12$20
- Physical Therapy$8$18
- Veterinarians$8$16
- Salons & Barbershops$4$15
- Dog Groomers$7$14
Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.
Patient math
What your budget puts in the chair.
Pick your practice, set a budget, and follow it from clicks to booked appointments to lifetime value, including our management fee. Then change the numbers to yours.
Clicks0
Leads0
New patients0
- Cost per lead
- $0
- Cost per new patient
- $0
- Revenue from ads
- $0
- Management fee
- $0
Return on total spend0×for every $1 of ad budget plus management fee
Get real numbers for your market
An estimate for planning, not a promise. The management fee uses our published fee ladder; ad spend is paid to Google directly.
Practice-safe marketing
Trust is the product. We protect it.
Healthcare, beauty and pet care come with rules other industries don’t have. We build them into the account from day one, so nothing gets disapproved, flagged or pulled.
Healthcare ad policies
Some treatment names, prescription drugs and health claims are restricted in Google Ads. We write ads and pages that describe what you do and stay approved.
Patient privacy
Conversion tracking records that a booking happened, never what it was for. No health information goes to ad platforms.
Before-and-after rules
Galleries and testimonials that follow platform rules and your professional board’s guidance, so your best proof stays live.
Licensing and credentials
Credentials, certifications and memberships shown where they build trust, and marked up so search engines and AI can read them.
How we win in health & beauty
Practices don’t buy leads. They fill schedules.
Six things we set up in every practice account, because they decide whether ad spend turns into patients.
- 01 · By treatment
A campaign for every service line
Implants, Invisalign and emergencies; Botox, filler and laser; wellness exams and dental cleanings. Each gets its own budget, ads and landing page.
- 02 · Booking
Online booking, tracked to the ad
Calls, forms and online bookings are all counted, so you see which campaigns fill the book, not just which ones get clicks.
- 03 · Reviews
The reviews that decide the booking
Patients read reviews before they call. We build a review engine and show your best proof on every page.
- 04 · Policy
Healthcare ad policies handled
Google restricts some treatment names, health claims and before-and-after images. We write ads and pages that stay approved.
- 05 · Privacy
Tracking without patient details
We set up conversion tracking so health information never goes to ad platforms, only the fact that a booking happened.
- 06 · AI answers
Named when patients ask AI
More people ask ChatGPT or Gemini which dentist, vet or med spa to try. Your site answers their questions so assistants name you.
Plugs intoOnline bookingCallRailGoogle Business ProfileGoogle Analytics 4Tag Manager
Demand calendar
Every practice has its own rhythm.
Insurance resets in January, wedding season books the salons, summer fills the vet’s schedule. We plan budgets around yours.
DentistsInsurance resets and use-it-or-lose-itPeak months: Jan, Aug, Nov, Dec
Med spasBefore summer and the holidaysPeak months: Mar, Apr, May, Oct, Nov, Dec
ChiropractorsNew-year health goalsPeak months: Jan, Feb
VeterinariansSpring and summer: fleas, travel, heatPeak months: Apr, May, Jun, Jul
SalonsProm, weddings and the holidaysPeak months: Apr, May, Jun, Nov, Dec
Senior careHoliday visits reveal new needsPeak months: Jan, Nov, Dec
How we launch
Live on Google in three business days.
Then we watch the first 72 hours closely, and share every bid review with you.
- Day 0
Kickoff
A call about your services, your service area, your best jobs and what a good lead looks like to you.
- Day 1
Research and structure
Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.
- Day 2
Tracking
Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.
- Day 3
Launch
Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.
SEO Packages
Three ways to build organic search
Month-to-month, no long-term contract. Every plan includes technical SEO, on-page optimization, Google Business Profile management, the AEO basics (schema, AI crawler access, answer-first pages) and a named strategist. Want your AI answers tracked and worked on every week? See AEO + SEO.
Essentials
Single-location businesses building a local footprint.
$1,500 /mo
Month-to-month · no setup fee
- 3 blog posts per month
- 3 optimized pages per month
- 2 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Monthly reporting
- Named strategist, direct access
Most Popular
Growth
Multi-service or multi-ZIP businesses ready to compete harder.
$2,500 /mo
Month-to-month · no setup fee
- 6 blog posts per month
- 6 optimized pages per month
- 4 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
Authority
Multi-location or competitive metros where volume decides it.
$3,500 /mo
Month-to-month · no setup fee
- 10 blog posts per month
- 10 optimized pages per month
- 6 citations built per month
- 8 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
All three plans are month-to-month. SEO compounds: meaningful movement typically takes 3 to 6 months, and we will tell you before you sign if your market needs longer.
Google Ads Management
Two plans, priced on your ad spend
The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.
Core
Ad spend under $4,000 per month.
$400–$800 /mo
Management fee, set by ad spend · month-to-month
- Biweekly optimization cycles
- Search & Performance Max campaign build
- Local Services Ads setup where eligible
- Conversion & call tracking, duration-thresholded
- Negative keyword management
- Monthly reporting on cost per lead
- Named strategist, direct access
Weekly Cadence
Priority
Ad spend of $4,000 per month and up.
$1,000+ /mo
Flat to $10K spend, then a percentage that tapers as you scale
- Weekly optimization cycles
- Everything in Core
- Ad copy & landing page testing
- ZIP-level bid segmentation
- Seasonal budget pacing
- Biweekly reporting on cost per lead and per booked job
- Percentage rate drops at $30K, $50K and $100K spend
What would my management fee be?
Move the slider to your monthly Google Ads budget. This is our actual fee ladder, not an estimate.
Ad spend
$3,000
paid to Google
Our fee
$800
paid to us
Effective rate
27%
fee ÷ spend
Total monthly
$3,800
spend + fee
Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.
Reviews
What business owners say about us.
Real reviews from real business owners. 4.9 stars on Google.
FAQ
Health & beauty marketing, answered.
Which health and beauty practices do you work with?
Eight practice types, each with its own playbook: dentists, chiropractors, physical therapy, med spas, salons and barbershops, senior care, veterinarians and dog groomers.
How do you track new patients from ads?
Calls, forms and online bookings are each tracked as conversions and tied back to the campaign and keyword that produced them. We set this up so that no health information is sent to Google or other ad platforms, only the fact that a booking or call happened.
Can you advertise treatments like Botox or dental implants?
Yes, within Google’s policies. Google restricts some prescription drug names, health claims and before-and-after images in ads, so we write ads and landing pages that stay approved while still describing what you offer clearly.
What does a new patient cost from Google Ads?
It depends on the practice and the treatment. Our 2026 report shows cost per lead from about $30 to $780 for dentists and $67 to $1,040 for med spas, and far less for salons and groomers. The calculator on this page shows what a budget buys in your practice once you enter your own booking rate and patient value.
Do reviews really matter that much?
For practices, often more than anything else on the page. Patients compare ratings and read recent reviews before they call, and reviews also help you rank in the map pack. We build a steady review process and put your best proof where people decide.
How fast can we launch?
Google Ads campaigns go live three business days after kickoff, with tracking set up and tested on day two. We review bids at 24, 48 and 72 hours and share each review with you, and SEO and AI search work builds over the following months.
How much does health and beauty marketing cost?
Google Ads management follows our published fee ladder: $400 a month for ad budgets under $1,000, $500 from $1,000 to $1,499, $600 from $1,500 to $1,999, $800 from $2,000 to $3,999, and $1,000 from $4,000 to $5,999, rising from there. SEO plans are listed in the pricing section. There are no long-term contracts, and ad spend is paid to Google directly.
Other industries
Not in health & beauty? We know seven more worlds.
Every category has its own playbook. Or see all 85 industries in one place.
Free strategy call
Let’s fill your book.
Talk to a senior strategist about your practice and your market. We’ll show you what new patients cost where you are, who is winning them on Google and in AI answers, and exactly how we’d set up your first month.
Book your free strategy call
or call (904) 341-5986
- No contracts
- Live in 3 business days
- You own everything