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AEO HUB Answer engine optimization, for local businesses

AEO Hub: answer engine optimization for local businesses.

Answer engine optimization (AEO) is the work of getting your business named and cited when people ask ChatGPT, Google AI Overviews, Gemini, Perplexity or Copilot who to hire. This hub gives you free AEO tools, step-by-step guides and weekly AI search news, so the business those engines recommend is yours.

5 free AEO tools8 in-depth guidesAI search news, weeklyFrom a Google Premier Partner
AI search news

What changed this month

All news →
Oct 23, 2026
Google Business Profile

Google tests a revamped Business Profile performance report

Google is testing a revamped performance report section in Google Business Profiles with metrics on engagement, reviews, search trends and audience. It also includes top recommendations and a more broken-out reviews detail view, and the author has only seen it through screenshots from two other people.

What it means for you: Nothing to do yet, since this is a test and only some accounts see it. If it shows up in your profile, use the reviews and search trends sections to see how customers find you.

Source: Search Engine Roundtable

Oct 23, 2026
Google

Google tests AI-written summaries inside AI Overviews citation cards

Google appears to be testing or rolling out AI-generated summary text in the citation cards shown beside or below AI Overviews. A search expert who spotted it noted the text does not appear word for word on the cited page, and the author sees it for some test queries but not all.

What it means for you: Google may rewrite how your page is described when it is cited, so a clear page that answers the question directly gives it better material to work from. No action is needed yet.

Source: Search Engine Roundtable

Oct 22, 2026
Google Business Profile

Google launches Google Business Home beta, a new hub for Business Profiles

Google launched a beta called Google Business Home that brings together a Business Profile, Merchant Center, YouTube and Ads accounts in one place. The article says it lets you create, publish and track content performance, manage multiple locations and get personalized advice, and that Google has been rolling it out slowly to some businesses over the past couple of months.

What it means for you: If you manage your own Business Profile, check whether you got an email invite or can open Business Home. Nothing is required yet, since it is a beta and not every business has access.

Source: Search Engine Roundtable

Guides

Learn AEO the practical way

Case study

AEO case study: how AI became our biggest source of new clients

The exact playbook we ran on Media Spearhead before we sold it to anyone, and how to copy it.

9 min read →
Start here

What is AEO? Answer engine optimization explained

The plain-English definition, how AI engines pick answers, and what it means for a local business.

9 min read →
Playbook

How to get your business recommended by ChatGPT

The step-by-step playbook for local service businesses, from listings to reviews to answer-first pages.

12 min read →
Gemini

How to get your business recommended by Google Gemini

Gemini answers from Google Search and Google Maps. What it reads, what to fix first, and the robots.txt mistake to avoid.

8 min read →
Perplexity

How to get your business recommended by Perplexity

Perplexity runs its own index and cites every answer. How to get crawled, get on Yelp, and become a cited source.

7 min read →
Copilot

How to get your business recommended by Microsoft Copilot

Copilot answers from Bing. Bing Places, Bing Webmaster Tools, IndexNow and the AI Performance report.

7 min read →
Claude

How to get your business recommended by Claude

Which Claude crawlers to allow, and what makes a page easy for Claude to cite.

6 min read →
Explainer

AEO vs SEO (and GEO): what's the difference?

Where they overlap, where they don't, and how to budget for both.

8 min read →
Google

How to show up in Google AI Overviews and AI Mode

What Google's AI answers pull from for local searches, and how to become the cited source.

10 min read →
Technical

AI crawlers and robots.txt: which bots to allow

GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended and more — what each does and what to block.

8 min read →
News explainer

AI is now "Super Intelligence" in federal language. What changes for your business?

What the September 2026 executive order does, what it doesn't, and whether to change your website or marketing.

5 min read →
Checklist

The AEO checklist for local businesses (30 points)

Every item we check before a client goes live, in the order that moves results fastest.

10 min read →
Why listen to us

AI assistants are now our biggest source of new clients. We teach what's working on us.

Media Spearhead is a Google Premier Partner agency for local service businesses. Many of the business owners who call us say an AI assistant recommended us — so this hub shares the exact tools and methods we use. See exactly what we did →

Get AEO Weekly

The AI search changes that matter for local businesses — ChatGPT, Google AI Overviews, Gemini, Perplexity — and exactly what to do about them. One email a week. Free.

Media Spearhead · AEO

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We run answer engine optimization for local service businesses: we fix the sources AI engines read, publish answer-ready content and track your share of AI answers every month. Month-to-month, and the co-founder answers the phone.

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