Our story · Jacksonville since 2017

Two Google Ads specialists who still run the campaigns.

Richard Lacayo and Robert Samayoa founded Media Spearhead in 2017 because local service businesses were paying big agencies for work nobody senior ever touched. Nine years later, they still answer the phone, build the campaigns and read every report.

Talk to a founder See the timeline

2017founded in
Jacksonville
200+businesses
served
36states with
clients

Richard Lacayo, co-founder and CEO of Media Spearhead

Google: Premier Partner
Campaigns managed: 500+
Client retention: 95%
Google rating: 4.9 ★
Languages: English & Spanish

Why we started

We watched agencies fail the businesses we cared about.

At a large national marketing firm, Richard and Robert saw the same story hundreds of times. A plumber, a roofer or an attorney signs a 12-month contract, gets a cookie-cutter campaign, and never speaks to the person running the account. Results are average, reporting is vague, and when the contract ends the business owns nothing.

So they built the opposite. An agency where the founders run the campaigns. Where the client owns every account and every piece of data. Where there are no long-term contracts, because results should earn the next month, not paperwork.

Media Spearhead started with three clients, a shared laptop and one obsession: return on ad spend. Within 18 months, word of mouth had grown it to more than 50 businesses in 12 states.

Client milestones

3 clients2017
50+ businesses2019
100+ active clients2020
200+ businesses servedToday

Founders

The two people you will actually talk to.

Richard Lacayo

Co-Founder & CEO

Richard leads client strategy and business development. Before Media Spearhead he managed six-figure monthly ad budgets for national brands at a large digital marketing company, and he brings the same discipline to small local accounts.

He holds a master’s degree in marketing and administration and still builds campaigns himself. One client’s Google review simply calls his response time “amazing.”

Google Ads certified
Client strategy
$3.2M+ yearly ad spend managed

Robert Samayoa

Co-Founder & COO

Robert runs campaign execution and optimization across PPC, SEO and web development, making sure every dollar of spend has a job. He also holds a master’s degree in marketing and administration.

He is bilingual in English and Spanish, which is how Media Spearhead came to serve Spanish-speaking markets and international companies entering the United States.

Google Ads certified
SEO & web development
English & Spanish

Timeline

Every milestone earned through client results.

Growth that came from clients who stayed and sent their friends.

2015
Before the name
Richard and Robert are already running Google Ads for local businesses together. Some of those first clients still work with us.
2017
Media Spearhead is founded
Two Google Ads specialists leave a large national marketing firm and open Media Spearhead in Jacksonville with three clients and one metric: return on ad spend.
2018
Google Partner
Earned Google Partner status in the first full year, based on campaign performance, spend and client growth.
2019
50+ businesses, 12 states
Word of mouth, not ad budget, grows the client list past 50 businesses within 18 months of launch.
2020
100+ active clients
Crossed 100 active clients while keeping the founding rule: every client works with a senior strategist.
2022
Google Premier Partner
Reached Premier Partner, the tier Google gives the top 3% of its partner agencies in each country. The same year, an automated suspension cost us 50 Google reviews. We rebuilt.
2023
Full-service
Added SEO, web design, social media and Google Business Profile management to the paid search work.
2024
White label and AI
Launched white-label services for other agencies and AI receptionists for service businesses.
2025
500+ campaigns
More than $3.2 million a year in ad spend managed across 500+ campaigns in dozens of industries.
2026
AI search and local research
Premier Partner again in 2026. Launched answer engine optimization, free AI visibility tools and ZIP-level research for 33 Southeast cities. Clients in 36 states.

Principles

Six rules we don’t bend.

Not posters on a wall. Decisions we make every week about how we treat clients.

Results over promises
Every recommendation comes with the number it should move, and every month we report whether it did.
You own everything
Ad accounts, data, your Business Profile, your website. If we part ways, you keep all of it.
Fast when it matters
When the data shows a problem or a chance, we act that week, not at a quarterly review.
Local service specialists
Plumbers, law firms, med spas, movers. Knowing the trade beats a generic playbook.
No long-term contracts
Results should earn the next month. Month-to-month keeps us sharp.
Bilingual by default
English and Spanish in-house, so we can serve owners and customers in the language they use.

The family

One team, three ways to work with us.

Media Spearhead
Google Ads, SEO, Business Profiles, AI search and websites for local service businesses.
See our services
Media Spearhead AI
Our sister company: AI receptionists, automation and free AI tools for service businesses.
Visit mediaspearhead.ai
White label
Our team working quietly behind other agencies, under their brand.
White-label services

Clients who stay

95% retention, no contracts.

From Chisholm Law Firm and Lacayo Law Firm to Dumpster Rental Dogs, Regal Glass and Good Guys Moving.

Read the case studies Read client reviews

FAQ

About Media Spearhead, answered.

Who founded Media Spearhead?

Media Spearhead was founded in 2017 in Jacksonville, Florida, by Richard Lacayo (co-founder and CEO) and Robert Samayoa (co-founder and COO). Both hold master’s degrees in marketing and administration and have run Google Ads campaigns since before the agency existed. They still manage client accounts.

Where is Media Spearhead located?

Media Spearhead is headquartered in Jacksonville, Florida (ZIP 32205) and serves local service businesses in 36 states. Office hours are Monday to Friday, 8:30 a.m. to 7:00 p.m. Eastern.

Is Media Spearhead a Google Premier Partner?

Yes. Media Spearhead is a Google Premier Partner, the badge Google gives the top 3% of participating partner agencies in each country each year. Our profile is listed in the Google Partners directory.

What is Media Spearhead AI?

Media Spearhead AI is our sister company. It builds AI tools for service businesses, such as AI receptionists and workflow automation, and publishes free AI tools that need no signup.

Does Media Spearhead work in Spanish?

Yes. Robert Samayoa and part of our team are bilingual in English and Spanish, and we run Spanish-language campaigns and pages for businesses that serve Spanish-speaking customers.

Free strategy call

Work with the people whose names are on the door.

Book thirty minutes with Richard or Robert. We audit what you run today, find the quick wins and show you what’s possible. No contract, no pressure.

Book your free strategy call or call (904) 341-5986

Month-to-month
You own everything
4.9 stars on Google

Google Ads Management

SEO Services

Web Design

Answer Engine OptimizationNew

ChatGPT Ads ManagementNew

Google Business ProfileAdd-on

Why Media Spearhead

Our Story

Portfolio

Case Studies

Testimonials

Referral Program

About Us

Two Google Ads specialists who still run the campaigns.

We watched agencies fail the businesses we cared about.

The two people you will actually talk to.

Richard Lacayo

Robert Samayoa

Every milestone earned through client results.

Before the name

Media Spearhead is founded

Google Partner

50+ businesses, 12 states

100+ active clients

Google Premier Partner

Full-service

White label and AI

500+ campaigns

AI search and local research

Six rules we don’t bend.

Results over promises

You own everything

Fast when it matters

Local service specialists

No long-term contracts

Bilingual by default

One team, three ways to work with us.

95% retention, no contracts.

About Media Spearhead, answered.

Work with the people whose names are on the door.

Google Ads Management

SEO Services

Web Design

Answer Engine OptimizationNew

ChatGPT Ads ManagementNew

Google Business ProfileAdd-on

Why Media Spearhead

Our Story

Portfolio

Case Studies

Testimonials

Referral Program

About Us

Two Google Ads specialists who still run the campaigns.

We watched agencies fail the businesses we cared about.

The two people you will actually talk to.

Richard Lacayo

Robert Samayoa

Every milestone earned through client results.

Before the name

Media Spearhead is founded

Google Partner

50+ businesses, 12 states

100+ active clients

Google Premier Partner

Full-service

White label and AI

500+ campaigns

AI search and local research

Six rules we don’t bend.

Results over promises

You own everything

Fast when it matters

Local service specialists

No long-term contracts

Bilingual by default

One team, three ways to work with us.

95% retention, no contracts.

About Media Spearhead, answered.

Work with the people whose names are on the door.

New to Google Ads? Get up to $1,000 in ad credit