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Every location scored on the same metrics. Wasted ad spend in dollars, not adjectives. Attribution traced from click to booked job. A 12-month roadmap with budgets. Delivered as a deck, a recorded walkthrough and a live working session, in two weeks. Not a free consult. Yours either way.
Every agency offers a free audit. It takes an hour, it finds exactly the problems that agency happens to sell the fix for, and it is written to close, not to inform. You cannot hand it to a board. You would not want to.
The Multi-Location Revenue Audit is the opposite kind of document. It takes about two weeks of senior time. It scores every location on the same metrics so the outliers cannot hide. It puts a dollar figure on the spend that is not working, and it ends with a roadmap sequenced by return, with budgets, that any competent team could run.
That is why it has a price. And it is why the price is credited in full when we go on to work together: the audit is the first two weeks of the engagement, done before you commit to anything.
Each module pulls its own data, answers its own question and produces its own pages in the deck. Together they explain where your marketing dollars go, what comes back, and what to change first.
Every location scored on Business Profile health, listings consistency, reviews, local rankings, location page and lead flow.
Google Ads and Local Services Ads by campaign, market and location: spend, cost per lead, search terms, dayparting, wasted clicks.
How calls and forms become jobs today: call tracking, CRM or field-service software, GA4, offline conversion import.
Your position against the strongest competitor in each market: impression share, Local Services presence, reviews, verification status.
Every finding turned into a sequenced action with an owner, a budget and an expected effect, including verification work in verified trades.
A sample of the audit deck for an illustrative 12-location waste-services brand. Every chart below is built from illustrative figures, so you can see the structure of the report before you buy it. Your deck runs 30 to 50 pages on your real data.
Northline spends $52,200 a month across 11 live markets and books 1,255 leads, a blended $41.59 per lead. Three markets carry cost per lead 20% above the network; one acquisition (Columbus) has run zero ads for 9 weeks because verification was never scheduled. We found $9,340 a month of spend that is not producing booked jobs, and a reporting stack that cannot yet show revenue by location.
Each location is scored 0–100 on the same six measures. Reds are the first 90 days of the roadmap. The network average is 68; the spread between the best and worst location is 61 points, which is the gap one team closes.
$9,340 of $52,200 a month is not producing booked jobs. Each cause has a fix, an owner and a week in the roadmap. Recovering it funds the Columbus relaunch and the attribution work without a budget increase.
Calls and forms are tracked. Jobs are not. Smart bidding is optimizing to phone calls, including the 31% that never become rentals. Wiring the field-service software back to Google Ads through offline conversion import lets bidding optimize to booked revenue, and lets the board pack report it.
In 5 of 11 markets the strongest competitor is a PE-backed brand with more reviews and Local Services presence. Northline wins on price and speed but loses on visibility in Atlanta and Houston, where impression share sits below 40%.
| Market | Strongest competitor | Competitor reviews | Our reviews | Our share of searches | Who wins today |
|---|---|---|---|---|---|
| Jacksonville | Regional independent | 412 | 688 | 71% | We lead |
| Atlanta | PE-backed platform | 1,940 | 231 | 38% | Competitor leads · low visibility |
| Houston | PE-backed platform | 1,210 | 302 | 36% | Competitor leads · low visibility |
| Dallas | National franchise | 877 | 514 | 54% | Contested · even |
| Charlotte | Local independent | 198 | 377 | 66% | We lead |
| Columbus | PE-backed platform | 640 | 44 | 0% | Off Google Ads · verification pending |
Six of eleven markets shown. Dumpster and porta potty rental have no Local Services Ads category, so paid search is the whole auction; that is one reason this vertical is our lead focus.
Quarter one recovers wasted spend and relights Columbus. Quarter two wires revenue attribution and rebuilds the four weak landing pages. Quarters three and four expand into the two markets where the math already works. Net new budget required in Q1: $0.
Every number in the deck traces to a source you can open. The appendix lists each export, its date range and the spreadsheet tab it feeds, so your finance team can check our arithmetic.
A deck is only as good as the person walking you through it. So every audit ships with a recorded walkthrough your whole team can replay, and ends in a live working session where priorities get agreed. The 38-second film on the left is the division in brief; the chapter list on the right is what your own recording covers.
Checklist on day one. Read-only ad access, Business Profiles, analytics, exports, location roster. A 30-minute call with whoever owns marketing.
Five modules run in parallel by a senior strategist and an analyst. Questions to your team are batched so nobody gets pinged all week.
The full deck and the 20–30 minute walkthrough arrive together, so you walk into the session already briefed.
60–90 minutes, your team and ours. Every finding challenged, every priority agreed. The roadmap leaves the room as a plan.
We never take ownership of anything during the audit. Access is granted to a named Media Spearhead user and removed on request the day after the working session.
Tell us the shape of the system. A senior strategist replies within one business day with the scope, the access checklist and a time for the intake call.
The Multi-Location Revenue Audit: scored, quantified, sequenced and recorded. From $4,500, credited in full when we go to work.
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